Web Manager - SEO, AEO & GEO
Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Molecular Devices, one of Danahers 15+ operating companies, our work saves livesand were all united by a shared commitment to innovate for tangible impact. Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact innovating at the speed of life. Join Molecular Devices and help drive scientific discovery for life science customers in academia, biotech, pharma, and government. Our automated and AI-enabled technology empowers researchers to tackle complex questions and gain deep insights, accelerating the development of safer, more effective therapeutics. As part of our teamrooted in collaboration, authenticity, and innovationyoull ultimately contribute to groundbreaking science that enhances lives globally and shapes a healthier future for all. Learn about the Danaher Business System which makes everything possible. We are seeking a resultsoriented, datadriven Web Manager - SEO, AEO & GEO to own the global strategy, execution, and continuous optimization of our website ecosystem across all regional and countryspecific sites. This role is accountable for delivering a unified, highperforming web experience that supports brand standards, regional market needs, and measurable business outcomes. This position bridges daytoday operational management with strategic growth initiatives, overseeing the full website lifecyclefrom experience design, content, and UX to SEO/AEO/GEO, traffic, engagement, conversion, and governance. The role serves as the central point of ownership for global web performance, ensuring consistency, scalability, compliance, and optimization across all geo sites. The ideal candidate brings a strong background in web strategy, SEO and Generative Engine Optimization, analytics, experimentation, and digital marketing, and thrives at the intersection of technology, content, and customer experience. You will partner closely with regional marketing teams, IT, developers, and agencies to drive continuous improvement and innovation across the global web ecosystem. This position reports to the Director, Digital Marketing and is part of the Global Marketing Department, located in San Jose, California. This is an onsite role. In this role, you will have the opportunity to: Own the global website strategy and roadmap across all regional and countryspecific web properties (.com, EMEA, APAC, China, Korea), ensuring alignment with brand standards, business priorities, marketing objectives, and local market needs while serving as the single point of accountability for the global web experience and governance model. Lead website experience, UX, content strategy, and content operations at scale, overseeing publishing, maintenance, site architecture, navigation, accessibility, and UX/UI optimization to deliver accurate, compliant, brandconsistent, and highperforming digital experiences across all geo sites. Define and execute the global SEO, AEO, and GEO strategy, owning onpage, technical, and offpage optimizationincluding metadata, site speed, schema, internal linking, crawl health, keyword strategy, and AIoptimized content structureto drive organic visibility across traditional search, answer engines, and generative AI platforms. Own global web analytics, measurement, and optimization, defining KPIs, dashboards, and tracking (GA4, GTM, Search Console, SEMrush or equivalent), delivering actionable insights on engagement, conversion, and pipeline contribution, and partnering with stakeholders to inform datadriven decisions. Drive experimentation and continuous growth, owning the global testing and CRO roadmap, leading A/B and multivariate testing across key journeys, headlines, CTAs, forms, and page flows to improve engagement, lead capture, and conversion efficiency across regions in partnership with developers, IT, and external agencies.
The essential requirements of the job include: Bachelors degree in Marketing/Digital Marketing preferred or equivalent practical experience. 5+ years of experience owning and optimizing complex, hightraffic websites in a global or multiregion environment, with demonstrated success leading web strategy, operations, prioritization, and optimization across multiple business units and markets. Deep expertise in SEO, AEO, GEO, and content performance, including handson experience with onpage and technical SEO, AIoptimized content structures, UX best practices, and organic growth strategies that support complex buyer journeys and measurable business outcomes. Strong analytics, experimentation, and CRO capabilities, with proven experience using GA4, Google Tag Manager, A/B testing and experimentation tools, and related platforms to drive databacked improvements in engagement, conversion, and pipeline contribution. Proven crossfunctional leadership and communication skills, with the ability to influence and collaborate effectively across Content, Design, Development, Product, IT, and Data teams, manage multiple complex initiatives in a fastpaced global environment, and present clear, compelling recommendations to senior stakeholders. Experience developing content strategies for technical, B2B audiences (life sciences and capital equipment experience preferred), with the ability to translate complex topics into highimpact, discoverable digital experiences while maintaining brand consistency, governance standards, accessibility, privacy, and regulatory compliance.
It would be a plus if you also possess previous experience in: Molecular Devices, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. The salary range for this role is $130,000-$150,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Companys sole discretion, consistent with the law. #LI-CV1 Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.
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